After developing a narrative story with TFT, we developed a robust set of interview questions to gather necessary storytelling elements during our interviews with staff and partners.

We then spent a few days in the Rogue River area, stationed out of TFT’s Southern Oregon office in Ashland. There, we captured interviews with TFT staff, local ranchers and partners, as well as gathered extensive b-roll footage.

The video aired at TFT’s annual Immerse fundraising event and helped them to raise over $150,000.