Gatorade needed a social campaign targeted at tech-savvy teen athletes that tapped into sports culture. Our strategy didn’t focus on what they put in their bodies—but what they put into the world.

Role
art director

Skills
ART DIRECTion
concepting
graphic design
brand guidelines

agency
SWIFT

Gatorade created the Highlights app to give athletes thetools to take their best sports moments to the next level.

At launch we wanted to make the functionality of the app immediately clear to teens when they landed on @gatorade’s feed so they would be compelled to download. To accomplish this, we juxtaposed action footage with a sticker showcase, to inspire teens to make kick-ass highlights of their own.