ASICS opened it flagship retail space on NYC’s Fifth Ave. We were tasked with creating an engaging and active window space to complement their I MOVE ME campaign.
Role Art director
skills graphic design art direction team management experiential retail branding
Large interactive light columns and an I MOVE ME infinity mirror took up the 5th ave. windows. Using a modular panel system created specifically for the space, an I MOVE ME neon sign took up most of the 47th ave. side.
Interior space was utilized to house product, campaign specific content, original ASICS content, and provide space for product trialing.
