CREATIVE DIRECTION / DESIGN

For the holiday season Microsoft Store’s across the nation required an overarching holiday visual system. This needed to bring holiday cheer, span multiple touch points and be flexible enough for stores to modify at their discretion.

role
senior designer

role
graphic design
retail design
illustration

agency
Parliament

Within only a few months, we turned their stores into whimsical wonderlands filled with classic holiday spirit, and we delivered with playful in-house illustrations that became storewide 3-D display elements as well as drove the creative for all signage, advertisements, video walls, environmental decor, the website, and more for 14 stores across the U.S.