OOFOS wanted to bring dynamism to their OOfoam product line while properly showcasing the primary Active Recovery™ benefits.
role
associate creative director
skills
concepting
ART DIRECTion
Video Direction
photo direction
Copywriting
Brand positioning
social media strategy
agency
Rain
With a TV spot, created in partnership with Gunner Studio and Proper Music, we introduced OOfoam to the world in a vibrant and energetic way.
Our campaign elevated the the product through updated lifestyle and studio photography as well as 3D renders and animations. Both OOH, social media and website were updated with content, providing a fresh and energetic presence.
Results
63%
Growth in Sales 2020 to 2021
191%
Q1 2021 to Q1 2022
54%
Growth in new customers 2020 to 2021
223%
Q1 2021 to Q1 2022
47%
Increase website traffic 2020 to 2021
177%
Q1 2021 to Q1 2022
“They helped us develop into a high-growth brand and avert a disaster during the pandemic retail closures.”