We focused on a lo-fi, tactile approach that celebrated Portland’s rich history of punk, zines, and underground music venues.

We began with a kick-off event at SE Portland's Liquor Store. Attendees were first sent a hand-crafted stop motion digital invite. Upon arrival to the venue, they were greeted by deconstructed cassette tape window art, xeroxed zines, retro TV's programmed with custom content, large hand-made artist collages, chalkboard art, and a hanging Red Bull light bulb installation leading people down to the concert space. 

After the Liquor Store event, billboards, flyers, and posters peppered the Portland urban landscape to create buzz for the upcoming 3 Days in PDX concert series. 

On May 18, 2017, the event kicked off at the Wonder Ballroom. After 2 nights, it moved to its final location, the Crystal Ballroom. 

Each venue held a series of interactions to engage the attendee during the pre-show, show, and post-show times. Users started with free food cart food, greeted by stacks of retro TV's playing custom content, given money to try their hand at a 1970's vending machine that housed Red Bull Sound Select branded items and many other custom giveaways, and people immersed themselves in an inverted light bulb installation before moving on to the venue for some amazing performances.