NICK OSTINI
CREATIVE DIRECTION / DESIGN
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adicolor Street Fair

On March 3rd we launched the adicolor Street Fair on Melrose Ave, in the heart of LA’s sneaker district. The activation featured 14 colorful booths in primary hues, inspired by the bold, bright primary colors of the latest adicolor range, and was engineered to hype the new product line’s availability at retailer PacSun.

 

For the launch of adicolor collection, adidas needed an L.A. based event that celebrated its playful colors while engaging audiences.

 


ROLE
ART DIRECTOR

SKILLS
art direction
graphic design
team leadership + management
experiential design
budget management

agency
set creative / ask agency

 
 

On March 3rd we launched the adicolor Street Fair on Melrose Ave, in the heart of LA’s sneaker district. The activation featured 14 colorful booths in primary hues, inspired by the bold, bright primary colors of the latest adicolor range, and was engineered to hype the new product line’s availability at retailer PacSun.

 
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Games, food stands, and photographable moments coated in brand colors overtook the space with peppered moments of influencers and mannequins draped in adicolor product.

 
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