Five weeks. Six cities. One mission — show the youth of today that they can be the football of tomorrow.
ROLE
ART DIRECTOR
SKILLS
ART DIRECTion
graphic design
video + motion graphics
socia media management
AGENCY
ANALOGFOLK
With AB at the helm, Nike outfitted a tour bus
and drove from Miami to LA, visiting high school
football players who had recently experienced
serious doubt and hardship.
Each location needed an extra dose of inspiration,
from a team who lost a coach to gang violence
to another that couldn’t even field a full roster.
Kids across the nation were inspired as AB’s presence and story took over the summer.
Content from the tour also helped tee up Nike US Football’s 2018-2019 seasonal story
framework via @usnikefootball’s Medium blog, Google Maps, Instagram Stories, and Twitter.
We also put together content for friends and family of the event like Tarik Cohen,
Player’s Tribune and ET The Hip Hop Preacher.
Medium
For every blog post we developed editorial content that lived across Nike’s handles and partner handles. We also leveraged native functionality to connect our pros to students using the Instagram Stories Q&A feature. Student athletes submitted their doubts and received a personalized message from greats like Jerry Rice, LaDainian Tomlinson, and Ryan Shazier.